Company
El Romero
Project Duration
- 4 weeks
Sector
- Organic farming
- Research and development
- Fruit export
Target Audience
- B2B – wholesale buyers, distributors, R&D partners
Scope of Work
- Complete rebranding (logo, visual identity, color palette, typography)
- Design of branding materials
- Development of a consistent visual identity system
Languages
- ES
- EN
Rebranding Goals
- Refresh El Romero’s image as a modern organic producer with an active R&D background
- Organize and unify visual communication across all channels
- Highlight the company's innovation and commitment to sustainability and climate change adaptation
- Build brand recognition and a professional image at the European level
A New Chapter for El Romero
Rebranding a company that combines organic agriculture with innovation and science
El Romero is a Spanish company specializing in the organic cultivation of stone fruits and the research and development of new fruit tree varieties. Based in the Murcia region, El Romero focuses on fruit quality, resilience, and nutritional value.
- Logo design
- Key visual
- Color palette
- Typography system
- Brandbook
- Visual storytelling
- Printed materials design
- Brand strategy
- Tone of voice
- Social media assets
